SEO stands for “search engine optimization” and is the process of making your website show up higher in the search results.
Statistics show that over 80% of people looking to buy or sell property in the real estate industry look online first and if you’re not at the top of the search results you’re losing clicks, leads, and sales to your competitors.
Another reason why to get your website to show up higher in the search results page is because most people never go past the first page of search results and a lot of the time people searching for a real estate agent or agency end up committing to the first one they find and I’m sure that you can relate!
You may have already implemented SEO on your site or hired someone to do it in the past, but if you aren’t keeping your site updated, then your site and agency are suffering and losing out on more growth opportunities. Take a look into the benefits you’ll receive when you start or re-implement SEO:
Be found at the top of search engine results when you optimize your agency’s site for the services your agents offer. Outrank your competitors time and time again as your strength in search grows and you continue to drive traffic to your site
A strong organic strategy will drive more and more traffic to your agency’s site over time. You can even leverage local SEO strategies, so people searching for agencies near them can easily find you and map where your agency is located thus also driving traffic not only online but also through your agency’s doors.
When you hire a company to do your SEO expect to make a long-term investment with someone you can trust. It can take anywhere from 6 – 12 months depending on your current website presence, to see positive growth from organic traffic. However, once you claim the SEO thrown then you are likely to dominate for a while.
This is where we analyze your current site content, coding, mapping, and keyword density so we can determine the strengths and weakness to address in your strategic SEO plan.
This is the driving factor behind your organic traffic efforts. Thorough keyword research is performed for both your agency and your competitors. Knowing what keywords your competitors use will assist us in creating the strategy necessary to outrank them!
Before optimizing your site, we’ll set up and connect important measurement tools that will track and report your SEO results. We will send you a detailed report of these measurements once a month and keep you updated on your website’s progress.
Optimizing your site comes in two phases. First we perform onpage optimization which will give your website the initial boost it needs to get going on SEO. Then as your site grows and progresses, we continue to strengthen your SEO efforts through link-building, blogging, content writing, and ongoing keyword optimization.